Learn about the new Internet Extensions at ICT Spring 2010!
Luxembourg, March 2nd 2010 – Panelist on ICT Spring’s Intellectual Property workshop, EuroDNS will talk on “Dots for Your trademarks” to unveil the opportunities new Internet extensions represent for brand owners.
Over the years, EuroDNS has witnessed tremendous evolution of the Internet with the introduction of specific Top Level Domains (TLDs) such as .Info, .Mobi, and .Asia. The creation of these new extensions has helped companies gain more visibility and presence online and has made the search for specific products and services faster and more straightforward. This momentum will continue with the creation of new extensions, from special purposes ones, generic terms to brand names (ie: .Paris, .Berlin, .Music…).
Jean-Christophe Vignes, Executive Vice-President & General Counsel of DCL Group/EuroDNS, will present at ICT Spring and explains, “While the introduction of hundreds of new TLDs may be seen as a threat by brand owners, we believe the proper information is the only missing bit to allow companies to make the most of this huge opportunity”.
Indeed, new TLDs will give Trademarks immediate recognition on the Internet: a new URL shuch as ‘http://MyBrand’ is much more memorable than ‘http://www.myproduct.com’! So-called ‘dotBrand” TLDs will also give companies a way to control their own Internet space and distribute domain names to all subsidiaries, key entities…or even customers. It will definitively help companies protect their brands and gain even more visibility.
ICT Spring Europe is the first edition of a conference in Luxembourg oriented towards business technology and its latest evolutions, with a great focus on International players’ needs and expectations.
Scheduled right after the ICANN meeting in Nairobi, ICT Spring Europe is quite timely. Indeed 2010 should be the decisive year at the end of which all applications for new gTLDs should be submitted and reviewed. When this window closes, applicants may need to wait several years before having the opportunity to create their own extension. Therefore, companies should act now to benefit from this opportunity. With its corporate branch eBrand Services, EuroDNS, offers the necessary expertise and guidance every step of the way during the whole process.
Luxembourg, March 2nd 2010 – Panelist on ICT Spring’s Intellectual Property workshop, EuroDNS will talk on “Dots for Your trademarks” to unveil the opportunities new Internet extensions represent for brand owners.
Over the years, EuroDNS has witnessed tremendous evolution of the Internet with the introduction of specific Top Level Domains (TLDs) such as .Info, .Mobi, and .Asia. The creation of these new extensions has helped companies gain more visibility and presence online and has made the search for specific products and services faster and more straightforward. This momentum will continue with the creation of new extensions, from special purposes ones, generic terms to brand names (ie: .Paris, .Berlin, .Music…).
Jean-Christophe Vignes, Executive Vice-President & General Counsel of DCL Group/EuroDNS, will present at ICT Spring and explains, “While the introduction of hundreds of new TLDs may be seen as a threat by brand owners, we believe the proper information is the only missing bit to allow companies to make the most of this huge opportunity”.
Indeed, new TLDs will give Trademarks immediate recognition on the Internet: a new URL shuch as ‘http://MyBrand’ is much more memorable than ‘http://www.myproduct.com’! So-called ‘dotBrand” TLDs will also give companies a way to control their own Internet space and distribute domain names to all subsidiaries, key entities…or even customers. It will definitively help companies protect their brands and gain even more visibility.
ICT Spring Europe is the first edition of a conference in Luxembourg oriented towards business technology and its latest evolutions, with a great focus on International players’ needs and expectations.
Scheduled right after the ICANN meeting in Nairobi, ICT Spring Europe is quite timely. Indeed 2010 should be the decisive year at the end of which all applications for new gTLDs should be submitted and reviewed. When this window closes, applicants may need to wait several years before having the opportunity to create their own extension. Therefore, companies should act now to benefit from this opportunity. With its corporate branch eBrand Services, EuroDNS, offers the necessary expertise and guidance every step of the way during the whole process.
