Secure your .XXX: pre-register your .XXX Domain Name with EuroDNS now!
Luxembourg, August 25, 2011-
EuroDNS, a leading Domain name Registrar specialized in International Domain extensions, announces the opening of
.XXX pre-registrations for the Sunrise, Landrush and Go Live periods at
www.eurodns.com.
Whether one is for or against adult content online it is a reality and a growing one as the sector is in full expansion and expected to continue so. Best therefore to
“be adult about it” and ensure online sexually-oriented adult entertainment is easily identifiable whilst following best business practices. To help all parties benefit from this great opportunity, EuroDNS is now accepting pre-registrations for .XXX Domain Names. EuroDNS is one of the first Registrars officially accredited by
ICM Registry, the .XXX Registry to allow private individuals and companies to apply for .XXX Domain Names. “We are delighted to have EuroDNS as one of our main partners.
They have exhibited true commitment to this launch and understand the special needs of this market extremely well,” says
Stuart Lawley, CEO of IMC Registry.
As authorized registrar for the .XXX, EuroDNS is thrilled by the launch of this new and much talked about extension.
Xavier Buck, CEO of EuroDNS explains, “The advent of the .XXX is a significant move in the domain name industry not only for those wishing to get a .XXX extension but equally for companies who decide to protect their trademark by blocking any future .XXX use”.
The internet is vast and can be very confusing. In fact it is almost impossible to be certain of a site’s content prior to accessing it. On one hand this may result in embarrassing moments for those landing unintentionally on sexually-oriented content. On the other hand it may be as difficult for internet surfers on the look for adult entertainment content to easily access it. A
clearly identifiable .XXX domain name makes it a choice to access adult entertainment content, a huge benefit to both types of internet users.
Not only will it
allow adults to protect their children from accessing adult content but a .XXX site comes along with a set of
best business practices for adult content provider established by ICM, the .XXX registry. These policies aim at protecting .XXX user leading to more predictable revenue stream, greater customer retention and fewer complaints.
The launch process will be done in specific phases based on the qualifications of both members and non-members of the
Adult Sponsored Community.
Sunrise A (Opt-in) - September 7, 2011 to October 28, 2011 -
is dedicated to members of the adult Sponsored Community with either verifiable trademark rights or owners of exact matching domains in other TLDs which is also known as
“Grandfathering”.
Sunrise B (Opt-out) - September 7, 2011 to October 28, 2011 -
was created especially for non-adult Intellectual Property holders who are non-members of the adult Sponsored Community with verifiable trademark rights so they can block their domains in the .XXX
space.
Landrush - November 8, 2011 to November 25, 2011 - is for members of the adult Sponsored Community but NOT on a first come, first served basis.
Unlike Sunrise A and Sunrise B, there are no qualification requirements needed for Landrush.
Applications for competing names will go to a closed-auction at the end of the Landrush period.
Finally
General Availability - December 6, 2011 - is when members of the adult Sponsored Community get regular, resolving names on a first come, first served basis.
Non-members of the adult Sponsored Community can also get “Non-Resolving” names.
EuroDNS will charge its customers €74 annual registration fee (ex. VAT) for each .XXX domain name registered unless such domain name is allocated during the Sunrise B period (Opt-out), in which case EuroDNS will solely charge you with a €195 fee (ex. VAT)
for a 10 years period.
In addition to the €74 annual registration fee, the following fees apply:
• “Adult Trademark” Sunrise A (Opt-in): €98 validation fee, on top of the annual fee (ex. VAT)
• “Adult Domain” Sunrise A (Grandfather): €55 validation fee, on top of the annual fee
(ex. VAT)
•
“Landrush” Period, open to anyone but with potential auction: €55 on top of the annual fee (ex. VAT)
No annual registration fee is added to the “Blocking” Sunrise B (Opt-out) which has a flat validation fee of €195 (ex. VAT) including a 10 years /blocking period.
Pre-register a .XXX domain name and get ready for the Sunrise phase. On September 7, 2011 the Sunrise will be open. Whether a trademark owner or a member of the adult Sponsored Community (Sunrise A), or on the contrary if you are not a member of the adult Sponsored Community but wish to protect your name from any future .XXX
use (Sunrise B), now is the chance to pre-register the corresponding .XXX
domain name. For more information on .XXX visit the .XXX TLD page on
/top-level-domain/Generic/Xxx
“Let’s be adult about it” and pre-register your .XXX on
http://eurodns.com now!
About EuroDNSEuroDNS is a Domain name Registrar specialized in International Domain extensions. Based in Luxembourg with branch offices in Europe, the USA and Asia with AsiaDNS, EuroDNS serves a large variety of clients ranging from SMEs to some of the world’s largest Domain Investors and offers dedicated naming solutions to Trademark holders. By strongly participating in leading industry forums including ICANN and the International Trademark Association, EuroDNS seeks to promote e-Commerce and wider Internet adoption.
www.eurodns.com 
